Oppenheimer Investment Management Selects Satuit Technologies as

Satuit Technologies, Inc., today announced that Oppenheimer Investment Management LLC., (OIM) has joined the rapidly growing list of asset management firms to select Satuit as its customer relationship management (CRM) provider of choice. OIM selected SatuitCRM following a thorough evaluation of a half dozen competing CRM solutions over several months. A key driver of the decision for OIM was the fact that, unlike other CRM solutions that proved to have limited reporting capabilities, hard to use configuration tools and were more costly, SatuitCRM was designed for the asset management industry with out-of-the-box functionality that closely mirrors the way the industry works. This enables OIM to quickly utilize the application resulting in a rapid Return-on-Investment (ROI). OIM also liked the on-demand solution provided with SatuitCRM that allows them to get up and running quickly and with little upfront resources of people or capital.

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The Importance of Leadership in Driving CRM Adoption

Happy New Year to all readers! With the start of the year 2007, it is probably appropriate to talk about leadership - what is on top of the organizational chart - and its importance in driving adoption rate.Leadership is often a neglected subject of discussion when it comes to driving CRM adoption rate, yet it is one with the most impact if strong emphasis is put on it. Maybe it scares implementors and CRM practitioners to take this subject head on. It is a difficult and sensitive issue to address but nevertheless I will attempt to explain and share some useful experiences in getting the right amount of attention from the leaders to address this challenge.If the top is not straight, the bottom will be crookedAs the Chinese proverb goes "If the top is not straight, the bottom will be crooked." This famous Chinese proverb, which probably dates back thousands of years, holds the answer to driving higher adoption rate.

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Siperian opens London office

Siperian Inc., a developer of an adaptive platform for master data management has opened a London office in order to better serve its European customer base. According to San Mateo, CA-based Siperian, existing global financial services and pharmaceutical customers as well as new European clients have chosen Siperians master data management solution solution, Siperian Hub, to support their global master data initiatives. The integrated platform helps organizations improve customer profitability, reduce operational costs and better comply with regulations. With industry analyst firm IDC predicting the worldwide master data management market will grow to $10.4 billion by the year 2009 and with the addition of several customers in Europe, Siperian accelerated the opening of its newest office to service the needs of those customers.

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